Users researching platforms for lottery CPM ads will benefit from others' experiences and suggestions regarding network reliability and CPM rates.
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Here are the best ad networks for lottery CPM campaigns in 2025, based on reach, targeting, and cost-efficiency:
7Search PPC
Why it's great: Specializes in niche categories like lottery and gaming.
Features: Low minimum bid, geo-targeting, mobile optimization, and detailed analytics.
CPM Range: $1.50–$4.00
Best For: Small to mid-sized advertisers looking for affordable and scalable reach.
PropellerAds
Why it's great: Offers global reach and high-volume traffic.
Features: Push notifications, pop-unders, and direct ads.
CPM Range: $2.00–$5.00
Best For: Wide exposure and rapid audience growth.
MGID
Why it's great: Native ad formats ideal for promoting lottery content subtly.
Features: Behavioral targeting and real-time optimization.
CPM Range: $1.80–$4.50
Best For: Blending ads into content-rich environments.
Adsterra
Why it's great: High-performing for sweepstakes, lotteries, and lead-gen offers.
Features: Pop, direct, and display ads with anti-fraud technology.
CPM Range: $2.00–$6.00
Best For: CPA-heavy campaigns looking for high CTR.
HilltopAds
Why it's great: Offers optimized traffic for gambling and lottery verticals.
Features: Real-time bidding, bot filtering, and dedicated account managers.
CPM Range: $1.50–$3.50
Best For: Clean traffic sources with strong conversion potential.
Pro Tip: Start with 7Search PPC for cost-effective testing, then expand to other networks based on performance data.