Yes—most proxy ad platforms offer A/B testing features so you can refine antivirus creatives, targeting, and messaging for better ROI.
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Yes, you can definitely run split tests (A/B tests) on antivirus ads even when using proxy tools—it just takes a bit of planning. The key is to make sure your tracking setup can handle traffic attribution correctly, even if users are coming through proxies or VPNs.
Start with a solid tracker like Voluum, RedTrack, or even Google Optimize if you're on a budget. Set up two or more variations of your ad or landing page—different headlines, CTAs, or even colors can impact performance. Route traffic evenly between the versions, and monitor metrics like CTR, bounce rate, time on page, and conversions.
If you're buying traffic from networks like 7Search PPC, they allow custom tracking tokens and easy split test setups through dynamic URL parameters. You can tag each ad version with unique IDs and monitor results in real time through your tracker.
One thing to keep in mind: proxy traffic can sometimes skew geo or device data. Filter results carefully and focus on engagement rather than just raw impressions.
Split testing helps a ton with antivirus offers since the market is competitive. Minor tweaks in your ad or landing page can make a big difference.