Hi! I work in email marketing and want to dig deeper into email marketing benchmarks. What key metrics do you use to compare against industry standards?
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Email marketing benchmarks help businesses evaluate the performance of their campaigns by comparing open rates, click-through rates, bounce rates, and unsubscribe rates against industry standards. In Real estate Email Marketing, average open rates typically range from 19% to 25%, with click-through rates around 2% to 3%. To stay competitive, real estate marketers should focus on personalization, compelling subject lines, and mobile-friendly designs to outperform these benchmarks and increase lead conversions.
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