Hi! I work in email marketing and want to dig deeper into email marketing benchmarks. What key metrics do you use to compare against industry standards?
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In fact, key metrics depend on your company's goals, but to start, I recommend paying attention to a few basic ones:
Open Rate - this metric helps you understand how well your email subject line works and how interested your target audience is in the content. It is important to compare this metric to industry standards, as they may vary depending on the niche.
Click-Through Rate (CTR) - this metric indicates how many recipients clicked on the links in your email. It is often used to evaluate the effectiveness of the content itself and CTAs (calls to action).
Conversion Rate - track how many recipients completed the desired action (for example, a purchase or registration). This is a more serious metric that directly affects business results.
Bounce Rate - it is important to monitor the percentage of email returns to avoid being blacklisted by email services.
Unsubscribe Rate - if it is high, this may indicate that the content does not meet the expectations of your subscribers.