What criteria can be used to track the effectiveness of a website and the quality of its promotion? What is primarily important to really effectively increase the position of the site in the major search engines?
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I believe that to promote the site in the first place is important - its keywords. The more they will be, the better for your resource. Try to request an analysis with this keywords rank checker to find out which keys are now in priority for your site - https://pr-cy.io/tools/keywords-rank-checker/. And start promoting it even more effectively and qualitatively according to the results of this analysis.