Uncover strategies that reduce churn, increase installs, and build brand trust for antivirus software.
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As someone who’s worked on a few antivirus marketing campaigns, I can tell you—it’s all about building trust. People don’t buy antivirus software just because it sounds cool; they buy it because they’re scared of losing their data or getting hacked.
What’s worked best for me? First, content that educates. Blog posts, videos, or even quick social media tips about common cyber threats really help build credibility. You're not just selling a product—you’re helping people stay safe.
Second, use precise targeting. Don’t just throw ads out there and hope they stick. I used platforms like 7Search PPC, which let me run ads on relevant websites and target users looking for security solutions. That made a noticeable difference in my conversion rates without blowing up my ad budget.
And finally—test everything. Headlines, call-to-actions, even colors. A/B testing is gold in this space. Antivirus is a competitive niche, so the small tweaks can give you the edge.
In short, focus on trust, educate your audience, and choose the right platform to reach the right people. It’s not about being flashy—it’s about being reliable.